Moz alternatives
What Moz costs today: $99/mo. site ↗pricing ↗
Below are the 4 other seo tools we track daily, cheapest entry first — each one written up from what our record actually holds, with a link to its own site and pricing page. Where we have written a full comparison, the name links to it.
The alternatives, tool by tool
Mangoolssite ↗pricing ↗
Paid plans start at $18/mo (Mangools Basic); no free plan is published. The ladder we hold runs 2 paid tiers, topping out at $48/mo (Mangools Agency). It bills by country — entry €37/mo in the eurozone, from our same-day reads.
SpyFusite ↗pricing ↗
Paid plans start at $39/mo (Basic); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $249/mo (DATA).
Ahrefssite ↗pricing ↗
Paid plans start at $129/mo (Lite); no free plan is published. The ladder we hold runs 4 paid tiers, topping out at $1499/mo (Enterprise).
Semrushsite ↗pricing ↗
Paid plans start at $139.95/mo (SEO); a free plan exists. The ladder we hold runs 4 paid tiers, topping out at $549/mo (Advanced).
Side by side
| Tool | Paid from | Free plan | Currency | Read | Source |
|---|---|---|---|---|---|
| Mangools | $18/mo | — | USD | 2026-08-29 | page |
| SpyFu | $39/mo | — | USD | 2026-08-29 | page |
| Ahrefs | $129/mo | — | USD | 2026-08-27 | page |
| Semrush | $139.95/mo | Yes | USD | 2026-08-27 | page |
How to choose in this category
- Entry prices are high and annual billing is where the discounts live.
- Tiers are data limits — keyword counts, tracked sites, report caps — more than features.
- Prices in this category move; check the change log before quoting one.