Comparison — from the record, 2026-08-29
Kit vs Constant Contact: a creator tool against a small-business standard
OUR PICK
Our pick: Kit — a free plan to 10,000 subscribers beats a $12 one, unless you need what Constant Contact sells around the email.
Kit's page states its Free plan covers up to 10,000 subscribers with no card required. Constant Contact's ladder starts at $12 a month for Lite, then $35 for Standard and $80 for Premium. If you write to an audience and sell the occasional digital product, Kit does that at no cost where Constant Contact charges from day one.
The other way: Pick Constant Contact if you are a business rather than a publisher. Its Premium plan at $80 includes 500 SMS messages a month, and SMS can be added to Lite or Standard from $10 a month — the sort of thing a local business actually uses and Kit does not offer at all.
How to read this page: every number below was read from the vendor’s own public pricing page on the date shown, and the pages are re-checked daily. Currencies differ because that is what each vendor showed an EU visitor. Some links on this page are affiliate links — if you subscribe through one we earn a commission, at no extra cost to you. Per
our method, that never changes a number or a verdict. Source links always point to the vendor’s plain page.
The two pricing pages, side by side
Kit — USD, read 2026-08-29
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
| Plan | Price | Contacts | What the page says |
|---|
| Free | Free | | |
| Creator | $33/mo | | |
| Pro | $66/mo | | |
Source: https://kit.com/pricing · read 2026-08-29 (UTC) · Paid prices shown at the 1,000-subscriber slider position (the slider's floor); annual billing saves 17% (Creator $390/yr, Pro $790/yr at 1,000). Full monthly ladder captured by driving the slider — see notes.
Kit quotes USD worldwide — identical figures from our United States, United Kingdom and EU readers, read 2026-08-29.
Constant Contact — USD, read 2026-08-29
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
| Plan | Price | Contacts | What the page says |
|---|
| Lite | $12/mo | | |
| Standard | $35/mo | | |
| Premium | $80/mo | | |
Source: https://www.constantcontact.com/pricing · read 2026-08-29 (UTC) · All prices are 'starting at' — they scale with contact count. Sends over the monthly allowance are billed at $0.002 per extra send ($2 per 1,000) rather than paused.
What this vendor quotes in each market, as its own page printed it — not one price converted three ways.
| Plan | United States
USD · 2026-08-29 | United Kingdom
USD · 2026-08-29 | EU
EUR · 2026-08-29 |
|---|
| Lite | $12 | $12 | €12 |
| Standard | $35 | $35 | €33 |
| Premium | $80 | $80 | €75 |
What the record says
Kit and Constant Contact are both email tools in the way a bicycle and a delivery van are both vehicles. Kit's free plan runs to 10,000 subscribers by its own page's statement, then Creator is $33 a month at 1,000 subscribers and Pro is $66. Constant Contact publishes three plans that start at $12, $35 and $80 a month, and its page uses the phrase 'starting at' throughout — those are floors that rise with your contact count, not fixed prices.
For a creator the comparison ends quickly. Free to 10,000 subscribers is a proposition Constant Contact does not answer, and Kit's paid tiers exist to add automation rather than capacity. If your list is under 10,000 and your need is to write, send and occasionally sell something, you are choosing between $0 and $12 a month for the same core job.
For a business it ends differently, because Constant Contact sells things Kit does not. Its Premium plan includes 500 SMS messages a month at no extra cost, and its own FAQ says SMS can be added to Lite or Standard starting at $10 a month. Kit has no equivalent. A shop or a clinic texting appointment reminders is not shopping in the same aisle as a newsletter writer, whatever the category label says.
Both quoted US dollars to our readers in the United States, the United Kingdom and Germany on the same day, so neither localises and the figures above apply wherever you are. That is worth stating because several of their competitors do charge in local currency, and a comparison that mixes a euro price with a dollar one is not a comparison at all.
Beyond the price tag
Free tier
Kit: free up to 10,000 subscribers, no card required, by its own page. Constant Contact: no permanently free sending tier recorded; its page offers a trial and a 30-day money-back guarantee on new plans, with the ladder starting at $12 a month.
The paid ladders
Kit: Creator $33/mo at 1,000 subscribers ($390 yearly, saving $78), Pro $66/mo ($790 yearly, saving $158). Constant Contact: Lite from $12, Standard from $35, Premium from $80. Constant Contact's page words all three as 'starting at' — the price climbs with your contact count.
SMS, which only one of them sells
Constant Contact's Premium plan includes 500 SMS messages a month; its FAQ states SMS can be added to Lite or Standard from $10 a month. Kit does not offer SMS. For a local business this single line often decides the choice regardless of price.
Currency
Both quoted US dollars to our readers in all three markets we checked. Neither charges in euros or pounds, so the figures above hold wherever you are reading from.
Questions people actually search
Is Kit really free up to 10,000 subscribers?
That is what its pricing page states, both on the plan card and in its own FAQ, with no credit card required. It is the most generous free tier we have recorded in this category. What the free plan withholds is features, chiefly automation, rather than audience size.
What does Constant Contact's $12 actually cover?
Its page words the figure as 'Lite (starting at $12/month)', so it is a floor rather than a flat price — the amount rises with your contact count. We record the starting figures the page publishes and do not quote brackets we have not read; check the price at your own list size before committing.
Which is better for a small local business?
Constant Contact, most of the time, and SMS is the reason. Premium includes 500 messages a month and SMS can be added to the cheaper plans from $10. Kit has no answer to that, because it was never built for a business that texts its customers.
Do these prices change outside the United States?
No. We read both pages from London and Berlin as well as the United States and both quoted the same US dollars in every market. That is not true of all their competitors, so be careful comparing either against a euro or sterling figure you find elsewhere.
THE VERDICT, ONE MORE TIME
Our pick: Kit — a free plan to 10,000 subscribers beats a $12 one, unless you need what Constant Contact sells around the email.
Kit's page states its Free plan covers up to 10,000 subscribers with no card required. Constant Contact's ladder starts at $12 a month for Lite, then $35 for Standard and $80 for Premium. If you write to an audience and sell the occasional digital product, Kit does that at no cost where Constant Contact charges from day one.
Every figure above was read from each vendor's own pricing page in a browser on the dates shown beside each table, from United States, United Kingdom and German addresses in turn. Constant Contact publishes its plan prices as 'starting at' figures that rise with contact count; we quote the starting figures its page states and do not estimate higher brackets. Kit's figures are read at the 1,000-subscriber position where its pricing slider opens. The method →
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