Kit vs MailerLite
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Kitsite ↗pricing ↗
An email platform built for creators — writers, course sellers, podcasters — organised around subscriber tagging and selling rather than around campaigns. Paid plans start at $39/mo (Creator); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $66/mo (Pro). We read the same $39/mo in every market we check, so this vendor does not price by country. Kit gives away up to 10,000 subscribers, so people looking past it are almost always after a feature rather than a price.
MailerLitesite ↗pricing ↗
A deliberately simple email marketing tool: newsletters, automations, landing pages and forms, aimed at creators and small businesses who want the essentials without a suite around them. Paid plans start at $12/mo (Comfort); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $25/mo (Power). MailerLite is already the cheap answer in this category, so people leaving it are usually after something it does not do rather than a lower bill.
The two ladders
Kitsite ↗pricing ↗
read 2026-10-12 · USD
| Plan | Price |
|---|---|
| Free | Free |
| Creator | $39/mo ($32.5 ↓) |
| Pro | $66/mo |
MailerLitesite ↗pricing ↗
read 2026-08-26 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | 2,500 monthly emails, 2 seats, 3 automations, 1 landing page, community support |
| Comfort | $12/mo ($10.8 ↓) | 5,000 monthly emails, 3 seats, 50 automations, 10 landing pages, removes MailerLite logo |
| Power | $25/mo ($22.5 ↓) | Unlimited emails, unlimited seats, unlimited automations & landing pages, 24/7 live chat |
| Enterprise | Custom | Custom volume, dedicated support |
Where they differ
- Cheapest way in: MailerLite at $12/mo, against Kit at $39/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: both publish one — a plan priced at zero, not a trial. What each caps differs.
- How far each ladder goes: Kit tops out at $66/mo, MailerLite at $25/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Kit: We read the same $39/mo in every market we check, so this vendor does not price by country.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.