Comparison — from the record, 2026-08-29
Kit vs MailerLite: the free plan that goes to 10,000
OUR PICK
Our pick: Kit — below 10,000 subscribers it is free, and that is difficult to argue with.
Kit's own pricing page states the Free plan covers up to 10,000 subscribers with no card required. MailerLite's free tier is capped at 500 subscribers, and its paid ladder starts at $12 a month for Comfort. For a creator under 10,000 subscribers who mainly needs to send email and sell the odd digital product, Kit costs nothing where MailerLite costs $12 or more.
The other way: Pick MailerLite the moment you need paid features rather than headroom. Kit's Creator plan is $33 a month at 1,000 subscribers; MailerLite's Comfort is $12 and its top listed tier $25. If automations, not audience size, are what you are buying, MailerLite is dramatically cheaper for the same list.
How to read this page: every number below was read from the vendor’s own public pricing page on the date shown, and the pages are re-checked daily. Currencies differ because that is what each vendor showed an EU visitor. Some links on this page are affiliate links — if you subscribe through one we earn a commission, at no extra cost to you. Per
our method, that never changes a number or a verdict. Source links always point to the vendor’s plain page.
The two pricing pages, side by side
Kit — USD, read 2026-08-29
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
| Plan | Price | Contacts | What the page says |
|---|
| Free | Free | | |
| Creator | $33/mo | | |
| Pro | $66/mo | | |
Source: https://kit.com/pricing · read 2026-08-29 (UTC) · Paid prices shown at the 1,000-subscriber slider position (the slider's floor); annual billing saves 17% (Creator $390/yr, Pro $790/yr at 1,000). Full monthly ladder captured by driving the slider — see notes.
Kit quotes USD worldwide — identical figures from our United States, United Kingdom and EU readers, read 2026-08-29.
MailerLite — USD, read 2026-08-26
Prices as this vendor showed them to a visitor in the EU — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
| Plan | Price | Contacts | What the page says |
|---|
| Free | Free | up to 250 | 2,500 monthly emails, 2 seats, 3 automations, 1 landing page, community support |
| Comfort | $12/mo ($10.8 annual) | from 500 (scales) | 5,000 monthly emails, 3 seats, 50 automations, 10 landing pages, removes MailerLite logo |
| Power | $25/mo ($22.5 annual) | from 500 (scales) | Unlimited emails, unlimited seats, unlimited automations & landing pages, 24/7 live chat |
| Enterprise | Custom | 200K+ | Custom volume, dedicated support |
Source: https://www.mailerlite.com/pricing · read 2026-08-26 (UTC) · Prices shown at the 500-subscriber base tier; annual billing saves 10% (annual per-month rates shown alongside). Prices rise with subscriber count. New Comfort/Power plan structure.
What the record says
The headline here is unusual for this category: Kit's free plan runs to 10,000 subscribers. Its pricing page says so twice, once on the plan card and once in its own FAQ — 'our Free Plan is always available for you for up to 10,000 subscribers.' Most competitors cap free tiers in the hundreds. MailerLite's stops at 500.
So for a large band of creators the comparison is simply free against $12 a month, and free wins. What Kit is withholding on that plan is not capacity but capability: the paid Creator plan at $33 a month adds the automation and support layers, and Pro at $66 adds more again. Kit is betting you will grow into paying rather than paying to grow.
MailerLite runs the opposite play. Its entry paid plan, Comfort, is $12 a month, or $10.80 monthly-equivalent paid yearly, which is $129.60 for twelve months at up to 500 subscribers. Its higher listed tier is $25, or $22.50 monthly paid yearly, $270 a year. Against Kit's $33 Creator plan at 1,000 subscribers, MailerLite is roughly a third of the price for a comparable-sized list — so once you are paying at all, the ranking flips.
There is a second difference worth knowing before you commit a list to either. Kit's page states its transaction fees on digital products and subscriptions are inclusive of credit-card processing, with Kit taking 0.6% of total fees — unusually explicit disclosure for this category. If selling products through your email tool is part of the plan rather than an afterthought, that is a real point in Kit's favour, and it is not visible from a price comparison alone.
Beyond the price tag
Free tiers are not comparable
Kit: free up to 10,000 subscribers, no card required. MailerLite: free up to 500. This single line decides the comparison for most people reading it, which is why we put it first rather than in a table at the bottom.
Paid entry price
MailerLite Comfort is $12 a month, $10.80 monthly-equivalent on annual billing ($129.60 a year). Kit Creator is $33 a month at 1,000 subscribers, $390 billed yearly, which Kit's page describes as saving $78 a year. Kit Pro is $66 a month, $790 yearly, saving $158.
Selling products
Kit publishes its take on digital product and subscription sales as 0.6% of total fees, inclusive of card processing. We record MailerLite's subscription prices; we have not recorded an equivalent published fee for its commerce features and do not state one.
Currency
Both quoted US dollars to our readers in the United States, the United Kingdom and Germany on the same day. Neither localises, so the figures above apply wherever you are — which is not true of every competitor in this category.
Questions people actually search
Is Kit's free plan really good to 10,000 subscribers?
That is what Kit's pricing page states, in the plan card and again in its FAQ, with no credit card required. It is the most generous free tier we have recorded in this category. The limits are on features rather than audience size, so the question to ask is which automations you need, not how many people you can email.
Which is cheaper once I'm paying?
MailerLite, clearly. Comfort is $12 a month against Kit's $33 Creator at 1,000 subscribers. Both scale with list size, so check both at your own subscriber count — but at the sizes we recorded, MailerLite is roughly a third of the price.
Do these prices change if I'm in the UK or Europe?
No. We read both pages from London and Berlin as well as the United States, and both quoted the same US dollars to all three. That is worth checking against any comparison you read elsewhere, because several of their competitors do charge in local currency.
What happens at 10,001 subscribers on Kit?
You move onto a paid plan, and the price at that point depends on where the slider sits for your list — the figures we record here are at 1,000 subscribers, which is where Kit's page opens. We do not quote prices for list sizes we have not read; check the slider at your own number before switching.
THE VERDICT, ONE MORE TIME
Our pick: Kit — below 10,000 subscribers it is free, and that is difficult to argue with.
Kit's own pricing page states the Free plan covers up to 10,000 subscribers with no card required. MailerLite's free tier is capped at 500 subscribers, and its paid ladder starts at $12 a month for Comfort. For a creator under 10,000 subscribers who mainly needs to send email and sell the odd digital product, Kit costs nothing where MailerLite costs $12 or more.
Every figure above was read from each vendor's own pricing page in a browser on the dates shown beside each table, from United States, United Kingdom and German addresses in turn. Kit's subscriber-tier figures are read at the 1,000-subscriber position of its pricing slider, which is where its page opens; both vendors price by list size, so prices rise as your list does. Plan contents and fee percentages are quoted from the vendors' own pages. The method →
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