Lensmor is a newer kind of sales-intelligence product. Where the familiar contact databases start from a company or a person, Lensmor starts from an event: it says it monitors 160,000+ trade shows and conferences, reads the public exhibitor lists, speaker rosters and the attendees who have said publicly that they are going, and lets a sales team decide which shows are worth working and whom to approach before the doors open. The pricing page describes the data as coming from public sources only, SMTP-verifies every e-mail before charging for it, and refunds the Credit for a wrong address. Those are the vendor's own claims about its data; this page is about what the vendor charges.
The ladder has three rungs and a free door. Basic is $499 a month billed monthly, or $4990 a year billed annually. Growth is $14900 a year, billed annually, and the page prints that same annual figure whether the Monthly or the Yearly toggle is selected — there is no monthly Growth price, and a comparison that assumes one is inventing it. Enterprise is 'Custom', on an annual agreement, with no figure printed. The free door is 2,000 Credits on signup with no card, which is enough for one base event unlock.
The annual discount on Basic is an exact one: $4990 is ten times $499, so a year paid up front is ten months of the monthly price, or $415.83 a month over twelve. The page does not print that per-month equivalent or a percentage; both are worked out here from the two figures it does print, and marked as such in the record.
The unit that matters is the Credit, because the plans price the allowance and the actions price the work. Basic carries 35,000 Credits a month; Growth carries 1,500,000 Credits per annual term, which the page describes as 3.6 times Basic's annual capacity. Unlocking an event's exhibitors and social-signal attendees costs 2,000 Credits; adding the Visitor data on top costs 3,000 more, so a complete event from locked costs 5,000. A search by exhibitor costs 50, a revealed e-mail 15, a revealed phone number 150, and the AI agent that scans events against an ideal customer profile is metered 'per LLM usage', with no figure given.
That arithmetic is what makes the plans comparable, and the page does the sums itself: 35,000 Credits a month is about seven complete event unlocks a month on Basic, and 1,500,000 a year is about three hundred on Growth. Divide the price by those counts and a complete event unlock costs about $71.29 on Basic billed monthly, about $59.4 on Basic billed annually, and about $49.67 on Growth — the same ratio as the Credits themselves, at roughly $0.0143 per Credit on monthly Basic against $0.00993 on Growth. A team that only ever unlocks the base data, at 2,000 Credits a time, gets two and a half times as many events from the same allowance, and the per-event cost falls in proportion.
Two rules on the page change what the allowance is worth, and neither is a price. Basic Credits reset every month even when Basic is billed annually, so the annual plan is a cheaper Basic, not a larger one: the 35,000 does not accumulate into 420,000 to be spent in a busy season. Growth's Credits reset at annual renewal, so a Growth team can spend the whole year's 1,500,000 in the month before its biggest show. And unused subscription Credits do not roll over on any plan. Active subscribers can buy additional Credits; the pricing page prints no price for them, so this record holds none.
Seats and support move with the rungs. Basic is a shared workspace for up to five seats with standard e-mail support; Growth is up to ten seats with priority e-mail and WhatsApp support; Enterprise seats and Credits are configured per agreement, and it is the only tier with API access. None of those is priced separately, so none of them appears as a figure here.
What this record refuses to say is as useful as what it says. There is no monthly price for Growth, so no monthly comparison against a contact database that bills monthly is possible without inventing one. There is no price for top-up Credits. There is no per-seat price anywhere on the ladder. And the page was read in one market, in US dollars, with no market selector, so nothing here says what a British or a German buyer is quoted. When those figures are read, they will be dated and shown; until then the page says nothing.