Mangools vs Semrush: the answer changes depending on which country you buy from
How to read this page: every number below was read from the vendor’s own public pricing page on the date shown, and the pages are re-checked daily. Currencies differ because that is what each vendor showed an EU visitor. Some links on this page are affiliate links — if you subscribe through one we earn a commission, at no extra cost to you. Per our method, that never changes a number or a verdict. Source links always point to the vendor’s plain page.
The two pricing pages, side by side
These two are not quoted in the same currency. Mangools is priced in USD and Semrush in GBP, as each page showed it to us. Figures below are what each vendor charges, not a conversion — ranking them against each other depends on the rate your bank applies, and paying in a foreign currency usually adds a fee on top.
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
Plan
Price
SEO
$139.95/mo ($117.33 annual)
Starter
$199/mo ($165.17 annual)
Pro+
$299/mo ($248.17 annual)
Advanced
$549/mo ($455.67 annual)
Source: https://www.semrush.com/prices/ · read 2026-10-13 (UTC) · Semrush has repackaged. The Pro / Guru / Business ladder that most comparisons still quote is gone from this page; the four plans are now SEO, Starter, Pro+ and Advanced. The entry plan is badged 'SEO' while the other three are badged 'SEO + AI Search'. The Monthly / Annually switch opens on Annually, so the first figures a visitor sees are the discounted per-month equivalents with 'billed annually' underneath — the opposite default to Ahrefs. Clicking Monthly replaces them with the true monthly rates. Read in a browser on the date shown above in both switch positions.
What this vendor quotes in each market, as its own page printed it — not one price converted three ways.
Plan
United States USD · 2026-10-13
United Kingdom GBP · 2026-10-13
EU EUR · 2026-10-13
SEO
$139.95
£113.4
€134.21
Starter
$199
£161.25
€190.84
Pro+
$299
£242.28
€286.74
Advanced
$549
£444.85
€526.49
What the record says
Most comparisons assume the answer travels. This one does not. In the United States, Mangools runs $61 to $141 and Semrush starts at £113.4: the ladders never touch, and the cheaper tool is cheaper at every rung. That is a clean finding and it is only a finding about one country.
Read the same two pricing pages from Germany and the tidy version falls apart. Mangools' top tier and Semrush's entry plan cross over there, so the sentence 'the whole of one ladder sits under the other' stops being true. Nothing changed about the products between those two reads. Only the page's answer to where you are.
The United Kingdom adds a third problem, and a more basic one: the two pages do not agree on what money you are being quoted in. When one vendor prices in dollars and the other in pounds, ranking them requires an exchange rate on a date, and an exchange rate is our assumption rather than either vendor's price. The record refuses that comparison instead of making it up.
What survives all three markets is the narrow claim: at the entry rung, where both vendors quote the same currency, Mangools is the cheaper way in. Everything beyond that depends on where you are standing, which is exactly the kind of thing a single-number comparison hides and a dated, market-by-market record does not.
Beyond the price tag
United States
Mangools $61 to $141; Semrush from £113.4. The ladders do not overlap at any rung.
Germany
The same two ladders cross over: Mangools' top tier and Semrush's entry plan trade places. The no-overlap finding is a United States finding only.
United Kingdom
Mangools quotes dollars, Semrush quotes pounds. Ranking the two there needs an exchange rate on a date, which would be our number rather than theirs, so we do not publish one.
What travels
Only the entry-rung comparison, and only where both pages quote the same money. Anything stronger is a claim about one market wearing the clothes of a general one.
Questions people actually search
Which is cheaper, Mangools or Semrush?
At the entry rung, Mangools, wherever both pages quote the same money: $61 against £113.4. Across the full ladder the answer depends on your country.
Does the whole Mangools ladder really cost less than one Semrush plan?
In the United States, yes. In Germany, no — the two cross over there. It is a market-specific fact, not a general one, and it is the reason this page is written by market.
Why is there no UK ranking?
Because Mangools quotes dollars there and Semrush quotes pounds. Putting them in order would require an exchange rate on a particular day, which is our assumption rather than a price either vendor published.
THE VERDICT, ONE MORE TIME
Our pick on price alone, and only where both pages quote the same money: Mangools — $61 against Semrush's £113.4 at the entry.
This verdict is scoped to what the record can settle, which is the published bill. At the entry rung Mangools is cheaper wherever both vendors quote the same currency. What does NOT hold everywhere is the stronger claim: that the whole Mangools ladder sits under Semrush's cheapest plan. That is true in the United States and false in Germany, where $141 and £113.4 cross over. We publish the reversal rather than the tidier sentence.
Both ladders come from each vendor's own pricing page, fetched from several countries in turn and dated beside every table. Where the two vendors quote different currencies in the same market the record leaves them unranked rather than converting, because the conversion would be ours and not the vendor's. The method →
Found a price that no longer matches the vendor’s page? Tell us — corrections are dated and stay on the page.