Moz vs Semrush: $99 against £113.4, and the ladders cross over
How to read this page: every number below was read from the vendor’s own public pricing page on the date shown, and the pages are re-checked daily. Currencies differ because that is what each vendor showed an EU visitor. Some links on this page are affiliate links — if you subscribe through one we earn a commission, at no extra cost to you. Per our method, that never changes a number or a verdict. Source links always point to the vendor’s plain page.
The two pricing pages, side by side
These two are not quoted in the same currency. Moz is priced in USD and Semrush in GBP, as each page showed it to us. Figures below are what each vendor charges, not a conversion — ranking them against each other depends on the rate your bank applies, and paying in a foreign currency usually adds a fee on top.
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
Plan
Price
SEO
$139.95/mo ($117.33 annual)
Starter
$199/mo ($165.17 annual)
Pro+
$299/mo ($248.17 annual)
Advanced
$549/mo ($455.67 annual)
Source: https://www.semrush.com/prices/ · read 2026-10-13 (UTC) · Semrush has repackaged. The Pro / Guru / Business ladder that most comparisons still quote is gone from this page; the four plans are now SEO, Starter, Pro+ and Advanced. The entry plan is badged 'SEO' while the other three are badged 'SEO + AI Search'. The Monthly / Annually switch opens on Annually, so the first figures a visitor sees are the discounted per-month equivalents with 'billed annually' underneath — the opposite default to Ahrefs. Clicking Monthly replaces them with the true monthly rates. Read in a browser on the date shown above in both switch positions.
What this vendor quotes in each market, as its own page printed it — not one price converted three ways.
Plan
United States USD · 2026-10-13
United Kingdom GBP · 2026-10-13
EU EUR · 2026-10-13
SEO
$139.95
£113.4
€134.21
Starter
$199
£161.25
€190.84
Pro+
$299
£242.28
€286.74
Advanced
$549
£444.85
€526.49
What the record says
This pair has a shape most do not: the cheaper vendor at the bottom is not clearly the cheaper vendor at the top. Moz starts at $99, well under Semrush's £113.4. By the time you reach Moz's $179 and $299, Semrush's £161.25 and £242.28 are in the same neighbourhood.
That matters because SEO tooling is bought on a plan and grown into. A team that picks on entry price and then climbs two rungs can end up paying what it thought it was avoiding. The entry figure is the one everyone compares and the least likely to be the one you pay in a year.
Neither ladder tells you about index coverage, crawl frequency or how many of the seats you will actually fill — the things that decide whether a plan is adequate. We publish the figures and the day they were read. Everything downstream of that is a judgement we are not in a position to make for you.
Beyond the price tag
The entry
Moz $99 against Semrush £113.4 — Moz clearly cheaper on the first rung.
The crossover
Moz $179 against Semrush £161.25. The entry-price advantage narrows here rather than holding.
The top
Moz $299 against Semrush £242.28 and £444.85. Semrush's range runs higher, but the two overlap where most teams sit.
What this does not tell you
Seat counts, index depth and crawl frequency. A plan that is cheaper per month and short on seats is not cheaper per person doing the work.
Questions people actually search
Which is cheaper, Moz or Semrush?
Moz at the entry — $99 against £113.4. Further up the ladders close, so the honest answer depends on the rung.
Does the entry-price gap hold as you upgrade?
No. Moz's $179 sits close to Semrush's £161.25, and the gap narrows again above that.
Which has the bigger index?
Not something a pricing page publishes, so not something this record measures. It is usually the more important question than the monthly figure.
THE VERDICT, ONE MORE TIME
Our pick on price alone: Moz at the entry — $99 against £113.4. Higher up the two close, so a buyer expecting the entry-price gap to persist across the ladder will be disappointed.
This verdict is scoped to published price and holds only at the entry: $99 against £113.4. Higher up, Moz's $179 sits close to Semrush's £161.25, so the advantage is a property of the first rung rather than of the ladder.
Both ladders come from each vendor's own pricing page, read on the date shown beside every table. Where a vendor publishes several plan families the record keeps them separate rather than flattening them into one ladder. The method →
Found a price that no longer matches the vendor’s page? Tell us — corrections are dated and stay on the page.