AWeber vs Kit
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
AWebersite ↗pricing ↗
A long-established email marketing service for small businesses, covering newsletters, autoresponders and landing pages. Paid plans start at $12.49/mo (Lite); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $20/mo (Done). We read the same $12.49/mo in every market we check, so this vendor does not price by country.
Kitsite ↗pricing ↗
An email platform built for creators — writers, course sellers, podcasters — organised around subscriber tagging and selling rather than around campaigns. Paid plans start at $33/mo (Creator); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $66/mo (Pro). We read the same $33/mo in every market we check, so this vendor does not price by country. Kit gives away up to 10,000 subscribers, so people looking past it are almost always after a feature rather than a price.
The two ladders
AWebersite ↗pricing ↗
read 2026-08-29 · USD
| Plan | Price | What the page says |
|---|---|---|
| Done | $20/mo | |
| Plus | $19.99/mo | |
| Lite | $12.49/mo |
Kitsite ↗pricing ↗
read 2026-08-29 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | |
| Creator | $33/mo | |
| Pro | $66/mo |
Where they differ
- Cheapest way in: AWeber at $12.49/mo, against Kit at $33/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Kit publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: AWeber tops out at $20/mo, Kit at $66/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- AWeber: We read the same $12.49/mo in every market we check, so this vendor does not price by country.
- Kit: We read the same $33/mo in every market we check, so this vendor does not price by country.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.