AWeber vs MailPoet
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
AWebersite ↗pricing ↗
A long-established email marketing service for small businesses, covering newsletters, autoresponders and landing pages. Paid plans start at $12.49/mo (Lite); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $20/mo (Done). We read the same $12.49/mo in every market we check, so this vendor does not price by country.
MailPoetsite ↗pricing ↗
An email plugin that sends newsletters from inside WordPress, using your existing site as the subscriber list. Paid plans start at $10/mo (Business); no free plan is published. The ladder we hold runs 2 paid tiers, topping out at $30/mo (Agency). It bills by country — entry €10/mo to a UK reader and €10/mo in the eurozone, from our same-day reads.
The two ladders
AWebersite ↗pricing ↗
read 2026-08-30 · USD
| Plan | Price | What the page says |
|---|---|---|
| Done | $20/mo | |
| Plus | $19.99/mo | |
| Lite | $12.49/mo |
MailPoetsite ↗pricing ↗
read 2026-08-30 · USD
| Plan | Price | What the page says |
|---|---|---|
| Business | $10/mo | |
| Agency | $30/mo |
Where they differ
- Cheapest way in: MailPoet at $10/mo, against AWeber at $12.49/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: neither publishes one. Any free access here is a trial, which is a deadline.
- How far each ladder goes: AWeber tops out at $20/mo, MailPoet at $30/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- AWeber: We read the same $12.49/mo in every market we check, so this vendor does not price by country.
- MailPoet: It bills by country — entry €10/mo to a UK reader and €10/mo in the eurozone, from our same-day reads.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.