Benchmark Email vs MailerLite
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Benchmark Emailsite ↗pricing ↗
An email marketing service for small businesses, with a template editor and basic automations. Paid plans start at $19/mo (Pro); a free plan exists. We read the same $19/mo in every market we check, so this vendor does not price by country. Its published prices moved on 2026-09-29 — the change log holds the rows.
MailerLitesite ↗pricing ↗
A deliberately simple email marketing tool: newsletters, automations, landing pages and forms, aimed at creators and small businesses who want the essentials without a suite around them. Paid plans start at $12/mo (Comfort); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $25/mo (Go unlimited). We read the same $12/mo in every market we check, so this vendor does not price by country. Its published prices moved on 2026-10-18 — the change log holds the rows. MailerLite is already the cheap answer in this category, so people leaving it are usually after something it does not do rather than a lower bill.
The two ladders
Benchmark Emailsite ↗pricing ↗
read 2026-10-19 · USD
| Plan | Price |
|---|---|
| Free | Free |
| Pro | $19/mo |
MailerLitesite ↗pricing ↗
read 2026-10-19 · USD
| Plan | Price |
|---|---|
| Go unlimited | $25/mo ($22.5 ↓) |
| Comfort | $12/mo ($10.8 ↓) |
| Free | Free |
Where they differ
- Cheapest way in: MailerLite at $12/mo, against Benchmark Email at $19/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: both publish one — a plan priced at zero, not a trial. What each caps differs.
- How far each ladder goes: Benchmark Email tops out at $19/mo, MailerLite at $25/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Recently moved: Benchmark Email (2026-09-29), MailerLite (2026-10-18). A change only counts once a second clean read agrees.
- Benchmark Email: We read the same $19/mo in every market we check, so this vendor does not price by country.
- MailerLite: We read the same $12/mo in every market we check, so this vendor does not price by country.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.