How to read this page: every number below was read from the vendor’s own public pricing page on the date shown, and the pages are re-checked daily. Currencies differ because that is what each vendor showed an EU visitor. Some links on this page are affiliate links — if you subscribe through one we earn a commission, at no extra cost to you. Per our method, that never changes a number or a verdict. Source links always point to the vendor’s plain page.
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
Plan
Price
Free
Free
Creator
$39/mo ($32.5 annual)
Pro
$66/mo
Source: https://kit.com/pricing · read 2026-10-13 (UTC) · Paid prices shown at the 1,000-subscriber slider position (the slider's floor); annual billing saves 17% (Creator $390/yr, Pro $790/yr at 1,000). Full monthly ladder captured by driving the slider — see notes.
Kit quotes USD worldwide — identical figures from our United States, United Kingdom and EU readers, read 2026-10-13.
What the record says
Kit publishes three rows and only two of them have a price. From $0 the next thing you can buy is $39 — a step of $39 with nothing in between — and above that $66, another $27. There is no small paid plan. If the free row runs out, the next decision is not a nudge upward but a commitment.
Brevo's bottom is built the other way. It opens at $9 and steps to $18, a difference of $9. Both are small enough that being wrong about them costs one month of a modest figure. Whatever else separates these two vendors, that is the difference a buyer meets first.
In the United States, where both ladders are quoted in dollars, the point can be put as a single sum: $9 plus $18 is less than $39. Brevo's two cheapest plans together cost less than the cheapest plan Kit will sell. That arithmetic is only available in that market, because Kit returned dollars to all five countries we read while Brevo returned the local currency in four — so outside the United States the two are in different money and we do not convert.
Higher up the two ladders stop being comparable in a different way. Kit's top row is $66. Brevo's is $499, which is not an upgrade from its own middle plan so much as a different product for a different buyer. Neither vendor is really competing with the other at the top; they are competing at the bottom, and that is where the shapes actually differ.
So the practical question is how much you want to pay to find out. Brevo lets you spend a little and climb. Kit asks you to decide, once, at $39. Which is right depends on how confident you are — and confidence is cheaper to buy on a graded ladder than on a ladder with one long step at the bottom.
Beyond the price tag
The step out of free
$0 to $39 is $39 in one move, with no rung between them. Kit's next step, $39 to $66, is $27. Both are large relative to anything at the bottom of Brevo's ladder.
Brevo's graded bottom
$9 to $18 is $9. Small steps mean a buyer can be wrong cheaply, which matters more at the entry of a ladder than at the top of one.
The sum, and where it is valid
$9 plus $18 against $39: Brevo's two cheapest plans together are less than Kit's cheapest paid plan. Stated for the United States only, because that is the one market where both vendors quote the same currency.
Kit's figures do not move by country
We read Kit's pricing page from five countries and it returned $39 and $66 every time, in dollars. Brevo returned pounds in Britain and euros in Germany, France and Spain. That is why the comparison above is anchored to one market rather than repeated in each.
What we did not read
Subscriber ceilings, send limits, and what each row includes — including what Kit's free plan covers, which is the usual reason anyone chooses it. This page is about the distance between rungs, not about what is on them.
Questions people actually search
What is Kit's cheapest paid plan?
$39, and there is nothing between it and the free row. The step from $0 to $39 is $39 in a single move, which is the shape this page is about.
Is Brevo cheaper than Kit?
At the bottom of the ladder, in the United States, yes and by enough that $9 and $18 together come to less than $39. Outside the United States the two vendors quote different currencies — Kit dollars, Brevo pounds or euros — so there is no subtraction to give you.
Does Kit charge different prices in different countries?
Not in our readings. We fetched its pricing page from the United States, Britain, Germany, France and Spain, and it returned the same dollar figures each time: $0, $39 and $66.
Which should I start with?
If Kit's free row covers you, start there and the ladder above it is not yet your problem. If it does not, Brevo lets you pay a small amount and move up a rung at a time, while Kit's next step after free is $39. That is a question about how certain you are, not about which product is better.
THE VERDICT, ONE MORE TIME
If you want to pay a little and see, Brevo opens at $9 and steps to $18. Kit's cheapest paid plan is $39, and there is nothing beneath it but the free row.
Brevo's ladder is graded at the bottom, where most buyers start, so the cost of being wrong about it is one small monthly figure. Kit's is not: the step out of its free plan is $39, and the step above that is $27 more.
Both ladders were read from the vendors' own pricing pages, from five countries in turn, each table dated. Kit returned US dollars from all five; Brevo returned the local currency in four. Differences within a single vendor are computed from those readings in every market; the one cross-vendor sum on this page is stated for the United States, where both are in dollars. Nothing here is typed. The method →
Found a price that no longer matches the vendor’s page? Tell us — corrections are dated and stay on the page.