Brevo vs Kit
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Brevosite ↗pricing ↗
A messaging platform that sends email, SMS and WhatsApp from one account, with a CRM attached — formerly Sendinblue. Paid plans start at €7/mo (Starter); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at €499/mo (Professional). It bills by country — entry $9/mo to a US reader and £6/mo to a UK reader, from our same-day reads.
Kitsite ↗pricing ↗
An email platform built for creators — writers, course sellers, podcasters — organised around subscriber tagging and selling rather than around campaigns. Paid plans start at $33/mo (Creator); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $66/mo (Pro). We read the same $33/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion. Kit gives away up to 10,000 subscribers, so people looking past it are almost always after a feature rather than a price.
The two ladders
Brevosite ↗pricing ↗
read 2026-08-29 · EUR
| Plan | Price | What the page says |
|---|---|---|
| Starter | €7/mo | |
| Standard | €15/mo | |
| Professional | €499/mo |
Kitsite ↗pricing ↗
read 2026-08-29 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | |
| Creator | $33/mo | |
| Pro | $66/mo |
Where they differ
- Cheapest way in: Brevo at €7/mo, against Kit at $33/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Kit publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Brevo tops out at €499/mo, Kit at $66/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Brevo: It bills by country — entry $9/mo to a US reader and £6/mo to a UK reader, from our same-day reads.
- Kit: We read the same $33/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.