MailPoet vs Sender
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
MailPoetsite ↗pricing ↗
An email plugin that sends newsletters from inside WordPress, using your existing site as the subscriber list. Paid plans start at $10/mo (Business); no free plan is published. The ladder we hold runs 2 paid tiers, topping out at $30/mo (Agency). It bills by country — entry €10/mo to a UK reader and €10/mo in the eurozone, from our same-day reads.
Sendersite ↗pricing ↗
A low-cost email and SMS marketing tool for small businesses and online shops. Paid plans start at $6.3/mo (Standard); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $10.5/mo (Professional). It bills by country — entry $7/mo in the eurozone, from our same-day reads. Its published prices moved on 2026-10-10 — the change log holds the rows.
The two ladders
MailPoetsite ↗pricing ↗
read 2026-10-13 · USD
| Plan | Price |
|---|---|
| Business | $10/mo |
| Agency | $30/mo |
Sendersite ↗pricing ↗
read 2026-10-13 · USD
| Plan | Price |
|---|---|
| Free | Free |
| Standard | $6.3/mo |
| Professional | $10.5/mo |
Where they differ
- Cheapest way in: Sender at $6.3/mo, against MailPoet at $10/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Sender publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: MailPoet tops out at $30/mo, Sender at $10.5/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Recently moved: Sender (2026-10-10). A change only counts once a second clean read agrees.
- MailPoet: It bills by country — entry €10/mo to a UK reader and €10/mo in the eurozone, from our same-day reads.
- Sender: It bills by country — entry $7/mo in the eurozone, from our same-day reads.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.