Semrush vs SpyFu
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Semrushsite ↗pricing ↗
A broad SEO and digital marketing suite covering keywords, competitor research, ads and content. Paid plans start at $139.95/mo (SEO); a free plan exists. The ladder we hold runs 4 paid tiers, topping out at $549/mo (Advanced). It bills by country — entry £113.4/mo to a UK reader and €134.21/mo in the eurozone, from our same-day reads.
SpyFusite ↗pricing ↗
A competitor research tool that shows the keywords and ads rivals have bought and ranked for, historically. Paid plans start at $39/mo (Basic); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $249/mo (DATA). We read the same $39/mo in every market we check, so this vendor does not price by country.
The two ladders
Semrushsite ↗pricing ↗
read 2026-10-13 · USD
| Plan | Price |
|---|---|
| SEO | $139.95/mo ($117.33 ↓) |
| Starter | $199/mo ($165.17 ↓) |
| Pro+ | $299/mo ($248.17 ↓) |
| Advanced | $549/mo ($455.67 ↓) |
SpyFusite ↗pricing ↗
read 2026-10-13 · USD
| Plan | Price |
|---|---|
| Basic | $39/mo |
| Pro + AI | $59/mo |
| DATA | $249/mo |
Where they differ
- Cheapest way in: SpyFu at $39/mo, against Semrush at $139.95/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Semrush publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Semrush tops out at $549/mo, SpyFu at $249/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Semrush: It bills by country — entry £113.4/mo to a UK reader and €134.21/mo in the eurozone, from our same-day reads.
- SpyFu: We read the same $39/mo in every market we check, so this vendor does not price by country.
How to choose in this category
- Entry prices are high and annual billing is where the discounts live.
- Tiers are data limits — keyword counts, tracked sites, report caps — more than features.
- Prices in this category move; check the change log before quoting one.