AWeber vs Brevo: both ladders go strange at the top rung
How to read this page: every number below was read from the vendor’s own public pricing page on the date shown, and the pages are re-checked daily. Currencies differ because that is what each vendor showed an EU visitor. Some links on this page are affiliate links — if you subscribe through one we earn a commission, at no extra cost to you. Per our method, that never changes a number or a verdict. Source links always point to the vendor’s plain page.
The two pricing pages, side by side
These two are not quoted in the same currency. AWeber is priced in USD and Brevo in EUR, as each page showed it to us. Figures below are what each vendor charges, not a conversion — ranking them against each other depends on the rate your bank applies, and paying in a foreign currency usually adds a fee on top.
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
Prices as this vendor showed them to a visitor in the United States — USD. A reader elsewhere may be quoted a different figure — we publish what we were served, never a conversion.
What this vendor quotes in each market, as its own page printed it — not one price converted three ways.
Plan
United States USD · 2026-09-21
United Kingdom GBP · 2026-10-13
EU EUR · 2026-10-13
Starter
$9
£6
€7
Standard
$18
£13
€15
Professional
$499
£429
€499
What the record says
AWeber's ladder has three rungs and the top two are $0.01 apart per month. Not a tier apart, not a bracket apart — that. The dearer of the pair is the one called Done and the cheaper is the one called Plus, so the naming does not follow the money either. Whatever separates those two products, a buyer cannot find it by comparing their prices, because on the pricing page they are effectively the same number.
That matters more than a curiosity because of where it sits. A ladder is meant to sort buyers: each step up costs more and is supposed to signal more. AWeber's step from $12.49 to $19.99 does that. The step from $19.99 to $20 does not, and the pricing page offers no figure that would tell you which of the two you want.
Brevo's oddity is at the same end of the ladder and takes the opposite form. Its first two rungs are converted properly for each market we read: $9 in the United States against €7 in Germany, $18 against €15. Different money, different amounts, which is what a localised ladder looks like.
The top rung does not do that. Brevo's Professional plan reads $499 in the United States and €499 in Germany — the same digits, with the symbol changed. Two rungs converted and the third apparently not, on the same page, in the same reading. Britain gets a genuinely separate figure at £429, so this is not a vendor that never converts; it is a vendor whose conversion stops one rung short of the top.
Underneath those two peculiarities the comparison is straightforward. Brevo opens lower than AWeber does and quotes you in your own currency in four of the five markets we read, where AWeber quotes dollars in all five. If you are choosing an entry plan, that is the whole of it. The ladder tops are where each vendor's pricing stops being carefully made, and they are worth seeing before you climb toward either.
Beyond the price tag
AWeber's top two rungs, one cent apart
$19.99 and $20 sit $0.01 apart per month, with the dearer one named Done. The same pair of figures came back from all five countries we read. Choosing between those two tiers is not a price decision, and the pricing page does not say what it is instead.
Brevo converts its first two rungs
$9 against €7, and $18 against €15. Distinct amounts in distinct currencies — the ordinary pattern for a vendor pricing per market.
And then stops at the third
$499 and €499 are the same number with a different symbol. Britain is priced separately at £429, which is what makes the euro figure stand out: the machinery for converting exists and was not applied to this rung.
The entry rungs, where most readers are
Brevo's ladder opens at €7 and AWeber's at $12.49. In the United States those are both dollars and directly comparable. In Britain, Germany, France and Spain, AWeber's figure is still in dollars, so what you pay includes whatever your card issuer charges to convert.
What we did not read
Send volumes, contact limits, deliverability, and what each tier actually includes. Both vendors publish some of that beside the prices. This page is about what the two ladders say, and neither ladder explains its own top rung.
Questions people actually search
What is the difference between AWeber's Plus and Done plans?
By price, $0.01 a month, with Done the dearer. That is the whole of what the pricing page settles. Whatever else separates them is a product question, and we do not fill in figures the vendor has not published.
Why is Brevo's Professional plan the same number in dollars and euros?
We can show that it is — $499 and €499 — but not why. Brevo converts its two cheaper rungs between those markets and prices Britain separately at £429, so the absence of a conversion here is specific to this rung rather than to the vendor.
Which is cheaper to start with, AWeber or Brevo?
Brevo opens at €7 and AWeber at $12.49. In the United States both are dollars and the comparison is direct. Elsewhere Brevo quotes your currency and AWeber quotes dollars, so the two entry figures are in different money and the gap between them depends on an exchange rate we do not publish.
Does AWeber charge in euros or pounds?
Not in our readings. We fetched its pricing page from Britain, Germany, France and Spain, and it returned dollars each time, at the same $12.49, $19.99 and $20 we saw from the United States.
THE VERDICT, ONE MORE TIME
For anyone sending as an individual or a small team, Brevo's first two rungs — €7 and €15 — are the ones priced for you, and they move with your market.
Brevo converts its ladder for the country it is read from; AWeber returns dollars to every market we hold. Below the top rung, Brevo is the vendor whose prices are denominated in the money most readers of this page actually spend.
Both ladders were read from the vendors' own pricing pages, from five countries in turn, each table dated. AWeber returned US dollars from all five. Brevo returned the local currency in four, and repeated its top-rung figure unchanged between dollars and euros. Every figure here is rendered from those readings rather than typed, and same-currency differences are computed from them. The method →
Found a price that no longer matches the vendor’s page? Tell us — corrections are dated and stay on the page.