Comparison — from the record, read 2026-09-07
Benchmark Email vs MailPoet
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Benchmark Emailsite ↗pricing ↗
An email marketing service for small businesses, with a template editor and basic automations. Paid plans start at $19/mo (Pro); a free plan exists.
MailPoetsite ↗pricing ↗
An email plugin that sends newsletters from inside WordPress, using your existing site as the subscriber list. Paid plans start at €10/mo (Business); no free plan is published. The ladder we hold runs 2 paid tiers, topping out at €30/mo (Agency). It bills by country — entry $10/mo to a US reader, from our same-day reads.
The two ladders
Benchmark Emailsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | 'Includes 500 contacts. $0 /mo'. 1 user max, 1 domain max. |
| Pro | $19/mo ($16 ↓) | At 1,000 contacts: '$19 /mo' monthly, '$16 /mo' annual. The full contact ladder and the ten currencies are in the notes (read 2026-09-07). Extra users $15/mo each. |
| Enterprise | Custom | 'Have more than 100,000 contacts? ... Contact sales for pricing.' No figure is published. |
MailPoetsite ↗pricing ↗
read 2026-09-07 · EUR
| Plan | Price |
|---|---|
| Business | €10/mo |
| Agency | €30/mo |
Where they differ
- Cheapest way in: MailPoet at €10/mo, against Benchmark Email at $19/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Benchmark Email publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Benchmark Email tops out at $19/mo, MailPoet at €30/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- MailPoet: It bills by country — entry $10/mo to a US reader, from our same-day reads.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.
Both ladders were read from the vendors’ own pricing pages as shown to a eurozone reader (read from Germany), on the dates beside each table. Nothing here is converted from another market and nothing is ordered by commission. Some links are affiliate links; they earn us a commission and change no number.
The method →