Comparison — from the record, read 2026-09-07
Benchmark Email vs Omnisend
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Benchmark Emailsite ↗pricing ↗
An email marketing service for small businesses, with a template editor and basic automations. Paid plans start at $19/mo (Pro); a free plan exists.
Omnisendsite ↗pricing ↗
An email and SMS marketing platform built specifically for online shops, with prebuilt e-commerce automations. Paid plans start at $11.2/mo (Standard); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $41.3/mo (Pro).
The two ladders
Benchmark Emailsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | 'Includes 500 contacts. $0 /mo'. 1 user max, 1 domain max. |
| Pro | $19/mo ($16 ↓) | At 1,000 contacts: '$19 /mo' monthly, '$16 /mo' annual. The full contact ladder and the ten currencies are in the notes (read 2026-09-07). Extra users $15/mo each. |
| Enterprise | Custom | 'Have more than 100,000 contacts? ... Contact sales for pricing.' No figure is published. |
Omnisendsite ↗pricing ↗
read 2026-09-06 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | '$0 /mo. No cost. No credit card required.' 500 monthly emails, 250 contacts, 500 web push notifications, free migration, 24/7 support. |
| Standard | $11.2/mo | '$11.20 /mo Billed monthly. Total of: $48.00 $33.60 today -30%. After 3 months, you will be billed monthly.' 6,000 emails a month, 500 contacts, unlimited web push. |
| Pro | $41.3/mo | '$41.30 /mo Billed monthly. Total of: $177.00 $123.90 today -30%.' Unlimited monthly emails, 2,500 contacts, SMS from $0.007, AI personalisations with no usage fees. |
Where they differ
- Cheapest way in: Omnisend at $11.2/mo, against Benchmark Email at $19/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: both publish one — a plan priced at zero, not a trial. What each caps differs.
- How far each ladder goes: Benchmark Email tops out at $19/mo, Omnisend at $41.3/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.
Both ladders were read from the vendors’ own pricing pages as shown to a eurozone reader (read from Germany), on the dates beside each table. Nothing here is converted from another market and nothing is ordered by commission. Some links are affiliate links; they earn us a commission and change no number.
The method →