Kit vs Omnisend
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Kitsite ↗pricing ↗
An email platform built for creators — writers, course sellers, podcasters — organised around subscriber tagging and selling rather than around campaigns. Paid plans start at $39/mo (Creator); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $79/mo (Pro). We read the same $39/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion. Kit gives away up to 10,000 subscribers, so people looking past it are almost always after a feature rather than a price.
Omnisendsite ↗pricing ↗
An email and SMS marketing platform built specifically for online shops, with prebuilt e-commerce automations. Paid plans start at $11.2/mo (Standard); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $41.3/mo (Pro).
The two ladders
Kitsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price |
|---|---|
| Free | Free |
| Creator | $39/mo ($32.5 ↓) |
| Pro | $79/mo ($65.83 ↓) |
Omnisendsite ↗pricing ↗
read 2026-09-06 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | '$0 /mo. No cost. No credit card required.' 500 monthly emails, 250 contacts, 500 web push notifications, free migration, 24/7 support. |
| Standard | $11.2/mo | '$11.20 /mo Billed monthly. Total of: $48.00 $33.60 today -30%. After 3 months, you will be billed monthly.' 6,000 emails a month, 500 contacts, unlimited web push. |
| Pro | $41.3/mo | '$41.30 /mo Billed monthly. Total of: $177.00 $123.90 today -30%.' Unlimited monthly emails, 2,500 contacts, SMS from $0.007, AI personalisations with no usage fees. |
Where they differ
- Cheapest way in: Omnisend at $11.2/mo, against Kit at $39/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: both publish one — a plan priced at zero, not a trial. What each caps differs.
- How far each ladder goes: Kit tops out at $79/mo, Omnisend at $41.3/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Kit: We read the same $39/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.