Mailchimp vs Omnisend
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Mailchimpsite ↗pricing ↗
An email marketing platform that grew into a general small-business marketing suite — campaigns, landing pages, automations and audience management in one account. Paid plans start at €11.22/mo (Essentials); a free plan exists. The ladder we hold runs 3 paid tiers, topping out at €302.17/mo (Premium). Mailchimp is where most people start and where a lot of them stop enjoying it, usually when the contact count crosses a threshold and the bill moves without the plan changing.
Omnisendsite ↗pricing ↗
An email and SMS marketing platform built specifically for online shops, with prebuilt e-commerce automations. Paid plans start at $11.2/mo (Standard); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $41.3/mo (Pro).
The two ladders
Mailchimpsite ↗pricing ↗
read 2026-08-27 · EUR
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | Core features; sending pauses if the contact or send limit is exceeded. |
| Essentials | €11.22/mo | Page reads 'Free for 14 days / Then, starts at EUR11.22/month'. No 12-month promotional rate was shown on this plan on 2026-08-27, where our 26 August record had one. Sends capped at 10x contacts, 3 seats, automation flows limited to 4 steps. |
| Standard | €17.27/mo | Page reads 'Free for 14 days / Then, starts at EUR17.27/month'. No 12-month promotional rate shown on 2026-08-27. Sends capped at 12x contacts, 5 seats, up to 200 automation flows, generative AI features. |
| Premium | €302.17/mo | The only plan still carrying an introductory rate: EUR256.84 per month for 12 months, then EUR302.17. That is about 15% off rather than the 50% our 26 August record noted across the ladder. Sends capped at 15x contacts, unlimited seats, priority support. |
Omnisendsite ↗pricing ↗
read 2026-09-06 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | '$0 /mo. No cost. No credit card required.' 500 monthly emails, 250 contacts, 500 web push notifications, free migration, 24/7 support. |
| Standard | $11.2/mo | '$11.20 /mo Billed monthly. Total of: $48.00 $33.60 today -30%. After 3 months, you will be billed monthly.' 6,000 emails a month, 500 contacts, unlimited web push. |
| Pro | $41.3/mo | '$41.30 /mo Billed monthly. Total of: $177.00 $123.90 today -30%.' Unlimited monthly emails, 2,500 contacts, SMS from $0.007, AI personalisations with no usage fees. |
Where they differ
- Cheapest way in: Omnisend at $11.2/mo, against Mailchimp at €11.22/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: both publish one — a plan priced at zero, not a trial. What each caps differs.
- How far each ladder goes: Mailchimp tops out at €302.17/mo, Omnisend at $41.3/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.