Mailchimp vs Sender
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Mailchimpsite ↗pricing ↗
An email marketing platform that grew into a general small-business marketing suite — campaigns, landing pages, automations and audience management in one account. Paid plans start at €11.22/mo (Essentials); a free plan exists. The ladder we hold runs 3 paid tiers, topping out at €302.17/mo (Premium). Mailchimp is where most people start and where a lot of them stop enjoying it, usually when the contact count crosses a threshold and the bill moves without the plan changing.
Sendersite ↗pricing ↗
A low-cost email and SMS marketing tool for small businesses and online shops. Paid plans start at $7/mo (Standard); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $14/mo (Professional). We read the same $7/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
The two ladders
Mailchimpsite ↗pricing ↗
read 2026-08-27 · EUR
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | Core features; sending pauses if the contact or send limit is exceeded. |
| Essentials | €11.22/mo | Page reads 'Free for 14 days / Then, starts at EUR11.22/month'. No 12-month promotional rate was shown on this plan on 2026-08-27, where our 26 August record had one. Sends capped at 10x contacts, 3 seats, automation flows limited to 4 steps. |
| Standard | €17.27/mo | Page reads 'Free for 14 days / Then, starts at EUR17.27/month'. No 12-month promotional rate shown on 2026-08-27. Sends capped at 12x contacts, 5 seats, up to 200 automation flows, generative AI features. |
| Premium | €302.17/mo | The only plan still carrying an introductory rate: EUR256.84 per month for 12 months, then EUR302.17. That is about 15% off rather than the 50% our 26 August record noted across the ladder. Sends capped at 15x contacts, unlimited seats, priority support. |
Sendersite ↗pricing ↗
read 2026-08-29 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | |
| Standard | $7/mo | |
| Professional | $14/mo |
Where they differ
- Cheapest way in: Sender at $7/mo, against Mailchimp at €11.22/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: both publish one — a plan priced at zero, not a trial. What each caps differs.
- How far each ladder goes: Mailchimp tops out at €302.17/mo, Sender at $14/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Sender: We read the same $7/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.