AWeber vs Benchmark Email
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
AWebersite ↗pricing ↗
A long-established email marketing service for small businesses, covering newsletters, autoresponders and landing pages. Paid plans start at $12.49/mo (Lite); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $20/mo (Done). It bills by country — entry $12.5/mo in the eurozone, from our same-day reads. Its published prices moved on 2026-09-20 — the change log holds the rows.
Benchmark Emailsite ↗pricing ↗
An email marketing service for small businesses, with a template editor and basic automations. Paid plans start at $19/mo (Pro); a free plan exists. We read the same $19/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion. Its published prices moved on 2026-09-29 — the change log holds the rows.
The two ladders
AWebersite ↗pricing ↗
read 2026-10-19 · USD
| Plan | Price |
|---|---|
| Done | $20/mo |
| Plus | $19.99/mo |
| Lite | $12.49/mo |
Benchmark Emailsite ↗pricing ↗
read 2026-10-19 · USD
| Plan | Price |
|---|---|
| Free | Free |
| Pro | $19/mo |
Where they differ
- Cheapest way in: AWeber at $12.49/mo, against Benchmark Email at $19/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Benchmark Email publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: AWeber tops out at $20/mo, Benchmark Email at $19/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Recently moved: AWeber (2026-09-20), Benchmark Email (2026-09-29). A change only counts once a second clean read agrees.
- AWeber: It bills by country — entry $12.5/mo in the eurozone, from our same-day reads.
- Benchmark Email: We read the same $19/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.