Benchmark Email vs GetResponse
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Benchmark Emailsite ↗pricing ↗
An email marketing service for small businesses, with a template editor and basic automations. Paid plans start at $19/mo (Pro); a free plan exists.
GetResponsesite ↗pricing ↗
An email marketing platform with webinars, funnels and landing pages built in, which makes it a marketing suite rather than a pure newsletter tool. Paid plans start at £13/mo (Starter); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at £51/mo (Creator). It bills by country — entry $19/mo to a US reader and €16/mo in the eurozone, from our same-day reads. GetResponse prices by list size and charges in your local currency, which makes it look dearer or cheaper than it is depending on where you read about it.
The two ladders
Benchmark Emailsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | 'Includes 500 contacts. $0 /mo'. 1 user max, 1 domain max. |
| Pro | $19/mo ($16 ↓) | At 1,000 contacts: '$19 /mo' monthly, '$16 /mo' annual. The full contact ladder and the ten currencies are in the notes (read 2026-09-07). Extra users $15/mo each. |
| Enterprise | Custom | 'Have more than 100,000 contacts? ... Contact sales for pricing.' No figure is published. |
GetResponsesite ↗pricing ↗
read 2026-09-07 · GBP
| Plan | Price |
|---|---|
| Starter | £13/mo |
| Marketer | £44/mo |
| Creator | £51/mo |
Where they differ
- Cheapest way in: GetResponse at £13/mo, against Benchmark Email at $19/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Benchmark Email publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Benchmark Email tops out at $19/mo, GetResponse at £51/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- GetResponse: It bills by country — entry $19/mo to a US reader and €16/mo in the eurozone, from our same-day reads.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.