Benchmark Email vs Kit
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Benchmark Emailsite ↗pricing ↗
An email marketing service for small businesses, with a template editor and basic automations. Paid plans start at $19/mo (Pro); a free plan exists.
Kitsite ↗pricing ↗
An email platform built for creators — writers, course sellers, podcasters — organised around subscriber tagging and selling rather than around campaigns. Paid plans start at $39/mo (Creator); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $79/mo (Pro). We read the same $39/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion. Kit gives away up to 10,000 subscribers, so people looking past it are almost always after a feature rather than a price.
The two ladders
Benchmark Emailsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | 'Includes 500 contacts. $0 /mo'. 1 user max, 1 domain max. |
| Pro | $19/mo ($16 ↓) | At 1,000 contacts: '$19 /mo' monthly, '$16 /mo' annual. The full contact ladder and the ten currencies are in the notes (read 2026-09-07). Extra users $15/mo each. |
| Enterprise | Custom | 'Have more than 100,000 contacts? ... Contact sales for pricing.' No figure is published. |
Kitsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price |
|---|---|
| Free | Free |
| Creator | $39/mo ($32.5 ↓) |
| Pro | $79/mo ($65.83 ↓) |
Where they differ
- Cheapest way in: Benchmark Email at $19/mo, against Kit at $39/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: both publish one — a plan priced at zero, not a trial. What each caps differs.
- How far each ladder goes: Benchmark Email tops out at $19/mo, Kit at $79/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Kit: We read the same $39/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.