MailerLite vs Moosend
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
MailerLitesite ↗pricing ↗
A deliberately simple email marketing tool: newsletters, automations, landing pages and forms, aimed at creators and small businesses who want the essentials without a suite around them. Paid plans start at $12/mo (Comfort); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $25/mo (Go unlimited). We read the same $12/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion. Its published prices moved on 2026-10-18 — the change log holds the rows. MailerLite is already the cheap answer in this category, so people leaving it are usually after something it does not do rather than a lower bill.
Moosendsite ↗pricing ↗
An email marketing and automation tool sold at the budget end of the category, with a drag-and-drop campaign editor. Paid plans start at $9/mo (Pro); no free plan is published.
The two ladders
MailerLitesite ↗pricing ↗
read 2026-10-19 · USD
| Plan | Price |
|---|---|
| Go unlimited | $25/mo ($22.5 ↓) |
| Comfort | $12/mo ($10.8 ↓) |
| Free | Free |
Moosendsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price | What the page says |
|---|---|---|
| Pro | $9/mo ($7 ↓) | At 500 contacts: '$9 Per month' monthly, '$8 Per month' on the biannual term (read 2026-09-07), '$7 Per month' on annual billing. Unlimited campaigns, automation, landing pages, SMTP server. |
| Moosend+ | Custom | 'Build a plan based on your needs' — Pro plus chosen add-ons (dedicated IPs, transactional emails, audience discovery, custom dashboards). No figure is published. |
| Enterprise | Custom | 'Get all advanced features in one plan', including SSO & SAML and an account manager. No figure is published. |
| Credits — 350,000 emails | Custom | '350,000 Email credits $350'. Unlimited subscribers, SMTP server, reporting — the pay-as-you-go alternative to a contact-count plan. |
| Credits — 500,000 emails | Custom | '500,000 Email credits $500'. |
| Credits — 750,000 emails | Custom | '750,000 Email credits $750'. |
| Credits — 1,000,000 emails | Custom | '1,000,000 Email credits $1000'. |
Where they differ
- Cheapest way in: Moosend at $9/mo, against MailerLite at $12/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only MailerLite publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: MailerLite tops out at $25/mo, Moosend at $9/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Recently moved: MailerLite (2026-10-18). A change only counts once a second clean read agrees.
- MailerLite: We read the same $12/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.