Kit vs Moosend
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Kitsite ↗pricing ↗
An email platform built for creators — writers, course sellers, podcasters — organised around subscriber tagging and selling rather than around campaigns. Paid plans start at $39/mo (Creator); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $79/mo (Pro). We read the same $39/mo in every market we check, so this vendor does not price by country. Kit gives away up to 10,000 subscribers, so people looking past it are almost always after a feature rather than a price.
Moosendsite ↗pricing ↗
An email marketing and automation tool sold at the budget end of the category, with a drag-and-drop campaign editor. Paid plans start at $9/mo (Pro); no free plan is published.
The two ladders
Kitsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price |
|---|---|
| Free | Free |
| Creator | $39/mo ($32.5 ↓) |
| Pro | $79/mo ($65.83 ↓) |
Moosendsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price | What the page says |
|---|---|---|
| Pro | $9/mo ($7 ↓) | At 500 contacts: '$9 Per month' monthly, '$8 Per month' on the biannual term (read 2026-09-07), '$7 Per month' on annual billing. Unlimited campaigns, automation, landing pages, SMTP server. |
| Moosend+ | Custom | 'Build a plan based on your needs' — Pro plus chosen add-ons (dedicated IPs, transactional emails, audience discovery, custom dashboards). No figure is published. |
| Enterprise | Custom | 'Get all advanced features in one plan', including SSO & SAML and an account manager. No figure is published. |
| Credits — 350,000 emails | Custom | '350,000 Email credits $350'. Unlimited subscribers, SMTP server, reporting — the pay-as-you-go alternative to a contact-count plan. |
| Credits — 500,000 emails | Custom | '500,000 Email credits $500'. |
| Credits — 750,000 emails | Custom | '750,000 Email credits $750'. |
| Credits — 1,000,000 emails | Custom | '1,000,000 Email credits $1000'. |
Where they differ
- Cheapest way in: Moosend at $9/mo, against Kit at $39/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Kit publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Kit tops out at $79/mo, Moosend at $9/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Kit: We read the same $39/mo in every market we check, so this vendor does not price by country.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.