Kit vs Moosend
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Kitsite ↗pricing ↗
An email platform built for creators — writers, course sellers, podcasters — organised around subscriber tagging and selling rather than around campaigns. Paid plans start at $39/mo (Creator); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $79/mo (Pro). We read the same $39/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion. Kit gives away up to 10,000 subscribers, so people looking past it are almost always after a feature rather than a price.
Moosendsite ↗pricing ↗
An email marketing and automation tool sold at the budget end of the category, with a drag-and-drop campaign editor. Paid plans start at $9/mo (Pro); no free plan is published.
The two ladders
Kitsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price |
|---|---|
| Free | Free |
| Creator | $39/mo ($32.5 ↓) |
| Pro | $79/mo ($65.83 ↓) |
Moosendsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price | What the page says |
|---|---|---|
| Pro | $9/mo ($7 ↓) | At 500 contacts: '$9 Per month' monthly, '$8 Per month' on the biannual term (read 2026-09-07), '$7 Per month' on annual billing. Unlimited campaigns, automation, landing pages, SMTP server. |
| Moosend+ | Custom | 'Build a plan based on your needs' — Pro plus chosen add-ons (dedicated IPs, transactional emails, audience discovery, custom dashboards). No figure is published. |
| Enterprise | Custom | 'Get all advanced features in one plan', including SSO & SAML and an account manager. No figure is published. |
| Credits — 350,000 emails | Custom | '350,000 Email credits $350'. Unlimited subscribers, SMTP server, reporting — the pay-as-you-go alternative to a contact-count plan. |
| Credits — 500,000 emails | Custom | '500,000 Email credits $500'. |
| Credits — 750,000 emails | Custom | '750,000 Email credits $750'. |
| Credits — 1,000,000 emails | Custom | '1,000,000 Email credits $1000'. |
Where they differ
- Cheapest way in: Moosend at $9/mo, against Kit at $39/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Kit publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Kit tops out at $79/mo, Moosend at $9/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Kit: We read the same $39/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.