Moz vs SE Ranking
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Mozsite ↗pricing ↗
An SEO toolset covering keyword research, link data and site audits, and the origin of the Domain Authority metric. Paid plans start at $99/mo (Standard); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $299/mo (Large). We read the same $99/mo in every market we check, so this vendor does not price by country. Its published prices moved on 2026-09-10 — the change log holds the rows.
SE Rankingsite ↗pricing ↗
An SEO platform covering rank tracking, audits and competitor research, popular with agencies for its white-label reporting. Paid plans start at $45/mo (API); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $89/mo (AI Search). It bills by country — entry £35/mo to a UK reader and €39/mo in the eurozone, from our same-day reads.
The two ladders
Mozsite ↗pricing ↗
read 2026-10-13 · USD
| Plan | Price |
|---|---|
| Standard | $99/mo |
| Medium | $179/mo |
| Large | $299/mo |
SE Rankingsite ↗pricing ↗
read 2026-10-13 · USD
| Plan | Price |
|---|---|
| Agency Pack | $69/mo |
| AI Search | $89/mo ($71.2 ↓) |
| API | $45/mo |
Where they differ
- Cheapest way in: SE Ranking at $45/mo, against Moz at $99/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: neither publishes one. Any free access here is a trial, which is a deadline.
- How far each ladder goes: Moz tops out at $299/mo, SE Ranking at $89/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Recently moved: Moz (2026-09-10). A change only counts once a second clean read agrees.
- Moz: We read the same $99/mo in every market we check, so this vendor does not price by country.
- SE Ranking: It bills by country — entry £35/mo to a UK reader and €39/mo in the eurozone, from our same-day reads.
How to choose in this category
- Entry prices are high and annual billing is where the discounts live.
- Tiers are data limits — keyword counts, tracked sites, report caps — more than features.
- Prices in this category move; check the change log before quoting one.