Semrush vs SE Ranking
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Semrushsite ↗pricing ↗
A broad SEO and digital marketing suite covering keywords, competitor research, ads and content. Paid plans start at $117.33/mo (SEO); a free plan exists. The ladder we hold runs 4 paid tiers, topping out at $455.67/mo (Advanced). We read the same $117.33/mo in every market we check, so this vendor does not price by country.
SE Rankingsite ↗pricing ↗
An SEO platform covering rank tracking, audits and competitor research, popular with agencies for its white-label reporting. Paid plans start at $33/mo (SMM platform); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $103.2/mo (Core). It bills by country — entry £33/mo to a UK reader and €33/mo in the eurozone, from our same-day reads.
The two ladders
Semrushsite ↗pricing ↗
read 2026-08-30 · USD
| Plan | Price | What the page says |
|---|---|---|
| SEO | $117.33/mo | |
| Starter | $165.17/mo | |
| Pro+ | $248.17/mo | |
| Advanced | $455.67/mo |
SE Rankingsite ↗pricing ↗
read 2026-08-30 · USD
| Plan | Price | What the page says |
|---|---|---|
| Core | $103.2/mo | |
| Agency Pack | $69/mo | |
| SMM platform | $33/mo |
Where they differ
- Cheapest way in: SE Ranking at $33/mo, against Semrush at $117.33/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Semrush publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Semrush tops out at $455.67/mo, SE Ranking at $103.2/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Semrush: We read the same $117.33/mo in every market we check, so this vendor does not price by country.
- SE Ranking: It bills by country — entry £33/mo to a UK reader and €33/mo in the eurozone, from our same-day reads.
How to choose in this category
- Entry prices are high and annual billing is where the discounts live.
- Tiers are data limits — keyword counts, tracked sites, report caps — more than features.
- Prices in this category move; check the change log before quoting one.