Semrush vs SE Ranking
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Semrushsite ↗pricing ↗
A broad SEO and digital marketing suite covering keywords, competitor research, ads and content. Paid plans start at £113.4/mo (SEO); a free plan exists. The ladder we hold runs 4 paid tiers, topping out at £444.85/mo (Advanced). It bills by country — entry $139.95/mo to a US reader and €134.21/mo in the eurozone, from our same-day reads.
SE Rankingsite ↗pricing ↗
An SEO platform covering rank tracking, audits and competitor research, popular with agencies for its white-label reporting. Paid plans start at £35/mo (API); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at £69/mo (AI Search). It bills by country — entry $45/mo to a US reader and €39/mo in the eurozone, from our same-day reads.
The two ladders
Semrushsite ↗pricing ↗
read 2026-10-13 · GBP
| Plan | Price |
|---|---|
| SEO | £113.4/mo (£95.07 ↓) |
| Starter | £161.25/mo (£133.84 ↓) |
| Pro+ | £242.28/mo (£201.09 ↓) |
| Advanced | £444.85/mo (£369.23 ↓) |
SE Rankingsite ↗pricing ↗
read 2026-10-13 · GBP
| Plan | Price |
|---|---|
| Agency Pack | £49/mo |
| AI Search | £69/mo (£55.2 ↓) |
| API | £35/mo |
Where they differ
- Cheapest way in: SE Ranking at £35/mo, against Semrush at £113.4/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Semrush publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Semrush tops out at £444.85/mo, SE Ranking at £69/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Semrush: It bills by country — entry $139.95/mo to a US reader and €134.21/mo in the eurozone, from our same-day reads.
- SE Ranking: It bills by country — entry $45/mo to a US reader and €39/mo in the eurozone, from our same-day reads.
How to choose in this category
- Entry prices are high and annual billing is where the discounts live.
- Tiers are data limits — keyword counts, tracked sites, report caps — more than features.
- Prices in this category move; check the change log before quoting one.