Drip vs MailerLite
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Dripsite ↗pricing ↗
An e-commerce marketing automation tool aimed at shops that want behavioural email without a full enterprise suite. Paid plans start at $39/mo (Drip); no free plan is published.
MailerLitesite ↗pricing ↗
A deliberately simple email marketing tool: newsletters, automations, landing pages and forms, aimed at creators and small businesses who want the essentials without a suite around them. Paid plans start at $12/mo (Comfort); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $25/mo (Go unlimited). We read the same $12/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion. Its published prices moved on 2026-10-18 — the change log holds the rows. MailerLite is already the cheap answer in this category, so people leaving it are usually after something it does not do rather than a lower bill.
The two ladders
Dripsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price | What the page says |
|---|---|---|
| Drip | $39/mo | 'Price per month' by list size, read 2026-09-07: 2,500 people $39 · 10,000 people $154 · 25,000 people $369. 14-day free trial, no credit card. Live chat support on '$99/mo + plans'. |
MailerLitesite ↗pricing ↗
read 2026-10-19 · USD
| Plan | Price |
|---|---|
| Go unlimited | $25/mo ($22.5 ↓) |
| Comfort | $12/mo ($10.8 ↓) |
| Free | Free |
Where they differ
- Cheapest way in: MailerLite at $12/mo, against Drip at $39/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only MailerLite publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Drip tops out at $39/mo, MailerLite at $25/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Recently moved: MailerLite (2026-10-18). A change only counts once a second clean read agrees.
- MailerLite: We read the same $12/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.