Drip vs MailerLite
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Dripsite ↗pricing ↗
An e-commerce marketing automation tool aimed at shops that want behavioural email without a full enterprise suite. Paid plans start at $39/mo (Drip); no free plan is published.
MailerLitesite ↗pricing ↗
A deliberately simple email marketing tool: newsletters, automations, landing pages and forms, aimed at creators and small businesses who want the essentials without a suite around them. Paid plans start at $12/mo (Comfort); a free plan exists. The ladder we hold runs 2 paid tiers, topping out at $25/mo (Power). MailerLite is already the cheap answer in this category, so people leaving it are usually after something it does not do rather than a lower bill.
The two ladders
Dripsite ↗pricing ↗
read 2026-09-07 · USD
| Plan | Price | What the page says |
|---|---|---|
| Drip | $39/mo | 'Price per month' by list size, read 2026-09-07: 2,500 people $39 · 10,000 people $154 · 25,000 people $369. 14-day free trial, no credit card. Live chat support on '$99/mo + plans'. |
MailerLitesite ↗pricing ↗
read 2026-08-26 · USD
| Plan | Price | What the page says |
|---|---|---|
| Free | Free | 2,500 monthly emails, 2 seats, 3 automations, 1 landing page, community support |
| Comfort | $12/mo ($10.8 ↓) | 5,000 monthly emails, 3 seats, 50 automations, 10 landing pages, removes MailerLite logo |
| Power | $25/mo ($22.5 ↓) | Unlimited emails, unlimited seats, unlimited automations & landing pages, 24/7 live chat |
| Enterprise | Custom | Custom volume, dedicated support |
Where they differ
- Cheapest way in: MailerLite at $12/mo, against Drip at $39/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only MailerLite publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Drip tops out at $39/mo, MailerLite at $25/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
How to choose in this category
- Most tools price by list size — a quoted price is only true at a stated subscriber count, so re-check the ladder at yours.
- Free tiers differ in what they cap: subscribers, sends or features. Two ‘free plans’ are rarely the same thing.
- Headline prices are often the annual-billing rate; the pay-monthly figure sits higher.