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Comparison — from the record, read 2026-09-07

HubSpot vs Zoho CRM

Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.

What each one is

HubSpotsite ↗pricing ↗

A CRM platform whose free tier is widely used as an entry point, with marketing, sales and service products sold on top. Paid plans start at €20/mo (Starter Customer Platform); a free plan exists.

Zoho CRMsite ↗pricing ↗

A CRM that is part of the much larger Zoho suite, chosen by businesses already using Zoho's other tools. Paid plans start at €20/mo (Standard); a free plan exists. The ladder we hold runs 5 paid tiers, topping out at €69/mo (CRM Plus — Enterprise).

The two ladders

HubSpotsite ↗pricing ↗

read 2026-08-27 · EUR

PlanPriceWhat the page says
Free ToolsFreeFoundational free marketing, sales, service, content, data and revenue tools. A standing tier, not a trial, but capped at two users.
Starter Customer Platform€20/moPublished as 'Starts at €7/mo/seat' against €20/mo/seat. The €7 is explicitly limited-time and new-customers-only per the page's own banner; €20 is the standing rate. Includes 500 HubSpot Credits, free tools with increased limits, branding removal from email marketing, meeting scheduling and live chat, plus drag-and-drop editor, contact management, deal pipeline and ticketing. Billing offers both Pay Monthly and Pay Annually, the latter marked BEST VALUE.

Zoho CRMsite ↗pricing ↗

read 2026-09-07 · EUR

PlanPriceWhat the page says
Standard€20/mo (€14 ↓)'€20 /user/month' billed monthly (read 2026-09-07); '€14 /user/month' on yearly billing (read 2026-09-06).
Professional€35/mo (€23 ↓)'€35 /user/month' monthly; '€23 /user/month' yearly.
Enterprise€50/mo (€40 ↓)'€50 /user/month' monthly; '€40 /user/month' yearly. The page marks it 'Most Popular'.
Ultimate€65/mo (€52 ↓)'€65 /user/month' monthly; '€52 /user/month' yearly. 'Bespoke solutions.'
CRM Plus — StarterFree'€0 /user/month'. Free on either term — a free tier has no billing period. Zoho CRM Plus brings sales, marketing, service and every customer-facing team onto one platform. Key features: CRM, AI across the platform.
CRM Plus — Enterprise€69/mo (€57 ↓)'€69 /user/month' monthly; '€57 /user/month' yearly. Marketing automation, customer journeys, project and work management, cross-functional analytics.

Where they differ

Both ladders were read from the vendors’ own pricing pages as shown to a eurozone reader (read from Germany), on the dates beside each table. Nothing here is converted from another market and nothing is ordered by commission. Some links are affiliate links; they earn us a commission and change no number. The method →